Companies make billions in profits by using unfair and immoral business practices. Inattentive customers often get lured in "awesome" deals that sometimes cost them fortune.
I'M A CUSTOMER
Be attentive when making a purchase.
Falsely advertised free items.
Fake discounts, bait and switch, overpricing.
Deceptive images, claims and labels.
Hidden fees, mislabeled items.
Cramming, two-part tariff.
Pay more, get less. Downsizing.
Delaying refunds and claims.
... and many more unfair and immoral practices that companies could use to rip you off!
I'M A BUSINESS
Be as transparent and honest as possible.
Have friendly and familial attitude.
Use clean and simple pricing schemes.
Make all prices final.
Do not use clickbaits.
Compensate customers for your mistakes.
Trade discounts in return for loyalty.
Give away stuff for free.
... and dozens of simple things that could improve customer's satisfaction!
